Malaysia International Printing & Advertising Exhibition" was held on August 1-4, 2019 at the Prince World Trade Center in Kuala Lumpur, Malaysia, which is organized by Kesen Exhibitions Malaysia Sdn Bhd and supported by the Malaysian Printing Association, and has been held for 22 years since 1997. According to the organizer's data, in 2018, there were more than 400 exhibitors from all over the world, with an exhibition area of 15,000 square meters, attracting 20,000 professional visitors. With its wide coverage, wide range of exhibits and many exhibitors, this exhibition is one of the most influential international events in the Malaysian advertising industry.
Malaysia is known as a "re-exporting country" and has a significant position in Southeast Asia and ASEAN. The country has an active processing trade and a huge demand in the advertising industry, with the annual import of equipment amounting to more than US$10 billion. The advertising industry is one of the top five industries in Malaysia. With the economic development, Malaysia's demand and consumption of digital printing has maintained a high growth rate, and the Malaysian government supports foreign investment into the Malaysian advertising industry by setting up special support institutions, such as SIRIM and the establishment of the Multimedia Super Corridor to make the advertising industry develop more rapidly.
In the exhibition RongHua digital products are very popular among consumers, for this reason the manager of foreign trade department took a group photo with the Malaysian distributor.